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Optimize website first should consider Title, Mate
tag and Page contents.
The Title is the most important place to put your
keywords, but be careful and limit the Title to fewer than 15 words
including your top keywords. It's important that your Title is as
descriptive as possible and that it focus on what your page is all
about, for two obvious reasons.
1. This is the title that
will come up in a search, and you would want to attract people, not scare them
away with a lot of keywords that makes no sense.
2. Your Title should reflect
the content of your page for better ranking in the search engines. It makes your
site "relevant" to your Title.
The Meta description is used
by some search engines as a summary of what your website is about. Put your
keywords and key phrases here and make sure that they are present on the page as
well. You should not use more than 200 characters in your META
description. Example:
<meta name="description" content="Your site description
here.">
The Meta Keywords use no more than 1000 characters and separate each keyword or
key phrases with a comma. Remember that each of your keywords should also be
present at your page for higher ranking, and to avoid being caught for
spamming.
Example: <meta name = "keywords" content
= "Keyword1, Keyword2, Key phrase, etc.">
Meta tags alone does not give you a high
ranking in the search engines listings. What you need is to combine
your meta tags, titles and your content. You can have the best of
keywords in your tags but you will probably not get a top listing as
long as they are not present on your page.
Most of the major search engines index every
word of your page and compare them to your title META description
and META keywords. so that is why content is becoming even more
important.
The first step in web site promotion is to
identify the words people are most likely to use in a search for
your site. After identifying about 5 to 10 words, write them up as
your keywords and optimize the page using them. From now on these
are the words you should use in your Title, META description, META
keywords list, throughout your page and the ALT tags when using
images. Also remember to put your most important
keywords as close to the <BODY> tag as you can.
Keep in mind that excessive repeating of
META keywords could be considered as spamming by some search engines
and you might get penalized with a lower ranking for that practice.
You should also mix your keywords in different combinations
throughout the page and in your ALT tags instead of using the same
phrase over and over again.
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